Seido Co., Ltd.
Japan Made Budo Equipment
Budo International Promotion

Jordy arrived in Japan in 2005 to practice Aikido intensively at the Aikido headquarter, the Hombu Dojo in Tokyo. After a few years of Aikido, Japanese language and culture studies he created the brand Seido that reunites his biggest passions: Aikido, history, craftsmanship and internet technologies.

Raised in family with strong martial traditions, Eriko started Aikido after meeting her husband in 2008. She originally was pursuing a carrier in the Japanese wedding industry, where an impeccable customer service is of enormous importance. Her expertise in that field set the standard for Seido concerning not only national but also international customer relations.

Jean-François is a seasonned Kendo and Iaido practionner. With experience in the Budo Equipment industry, the ability to speak 3 languages fluently and impressive managment skills, he's the one making sure Seido is up and running on a daily basis.

Antoine is not only a skilled engineer but also passionate by many aspects of the Japanese culture. He used to practice Aikido and is considering getting back to it soon. His goal is to design user friendly new functionalities for our customers and he also takes care of our entire technical infrastructure.

Passionate by Japanese arts and history, Alex came to Japan with the project of settling here for good. He is the one responsible for the detailed quality control and has a big knowledge about wooden weapons. He also does the packaging Seido provides and is in charge of the whole shipping process: He is probably the most finical of the industry.

Aya is one of those very attentive Japanese women who is outstandingly talented when it comes to sewing work. She masteres the art of embroidery and puts her heart into her work everyday, to design and adapt each and every embroidery. She also does the customizations on the Dogi whilst ensuring the overall sewing quality of the products.

Following several stays in Japan, Nicolas settled in Tokyo in 2014 as an independent photographer. He regularly supported Seido in diverse projects, until he eventually became a full team member at the beginning of 2017. He is in charge of the entire photo and video production ranging from the product pictures on our website to the videos on YouTube.

Passionate about history, Gaetan has studied business and marketing in France and Japan. He decided to settle in Tokyo in 2019 and shares a long love story with sport, having practiced Karate and Kick-Boxing for some years. He is responsible of all Judo and Jujutsu related inquiries and fully manages KuSakuraShop.

Satomi comes from the textile industry and has great knowledge of both Western and Japanese sewing techniques. She begun showing interest in martial arts when her son started Karate a few years ago, and when she discovered Seido in 2018 she decided to leave her job and join our team. She takes care of all alternations and sewing work, from the most simple to the hardest.

Norio Hoshi, Kendo Kyoshi 7th Dan, Iaido 4th Dan and retired from Tokyo's metropolitan police, is our technical/quality adviser for Kendo and Iaito products. Norio also engages in various video and photo projects initiated by Seido as adviser or actor.

Our internship program intends to offer an insight in the Japanese business world to highly skilled students and martial art practitioners from around the globe. It is a great way to experience Japan and, as education is what Budo are meant for, we take pride in fulfilling this duty at Seido as well.

I chose Seido for the quality and great value of their equipment and to support the great ambition of an Aikido equipment company run by foreigners in Japan. I particularly appreciate to be able to discuss directly the technical details with their international team of Aikidoists.

I had for years been the customer of other brands but I decided to switch over to Seido because of the excellent quality they offer. I am impressed by Seido's transparency regarding the origin of their products and the pleasure of dealing with a competent team of Aikidoka comforts me in my choice.

I have chosen Seido's Hakama for its great quality and reasonable price. The slightly longer front belts, the flexibility when ordering a well adapted custom made gear, and the very fast shipping - the overall quality of service makes Seido stand out, and therefore is my choice.

My daily Budo practice in Japan and my frequent trips around the world put my uniforms through the harshest possible conditions. Fortunately, I can count on Seido to understand my most stringent requirements and to provide me with the highest quality in Japanese equipment.

My "cashmere touch" training hakama is certainly the best hakama I've owned in my close to 30 years of aikido practice. It's beautiful. It looks exceptional - both still and in motion. Seido products are great so I’m happy to stand behind them!

Seido simply offers the best service and the best cost performance ratio. It is no surprise that Aikidoists, like Christian Tissier, André Cognard or my brother (Issei Tamaki) trust Seido for their equipment. Seido is bringing the best of Japanese equipment to all practioners at a fair price.